01 · LISTEN & ALIGN
Build shared clarity.
I start with an open conversation to understand the client's brief, business goals, audience, expectations and constraints. The goal is to build shared clarity before making decisions.
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Complexity
doesn't scare me.
I turn complex business and product problems into clear brands and digital experiences people understand, trust and choose.
Scroll to meet the human behind the pixels
IMPACT
A few numbers, because apparently designers need proof too.
8+years turning messy digital problems into usable products
90%client retention across long-running engagements
6+cross-functional teams influenced and aligned
A/AA/AAAaccessibility levels worked across enterprise experiences
Who is Ashish?
Designer in the office.
Rider on the road.
Problem solver everywhere.
I am curious about why things work the way they do - and why some of them clearly don't. That curiosity became a career in design. I work across product strategy, UX, design systems and accessibility, but the real job is simpler: understand people, question assumptions and make difficult things feel obvious.
A line I try to live by
“You have to major
In the minors.”
What I actually do
I help teams make
better design decisions.
Not another pair of hands. A design partner who can move between the user, the system and the business without losing the plot.
Hover the icons to explore
HOW I THINK
Pretty screens are nice.
Outcomes are better.
Design is most valuable when it changes something real. These are a few outcomes, learning milestones and experiences that shaped how I work today.
Understand Users
Good design starts with real curiosity about the person on the other end - their goals, frustrations and context, not just their clicks.
My process
Seven moves from
“what is this?” to “this works.”
I don't jump straight into design. I begin by listening, understanding the context and identifying the real problem behind the brief. From there, I bring structure to complexity and turn ideas into thoughtful, usable experiences.
02 · DEFINE THE PROBLEM
Name the real problem.
I organise everything we've learned, connect related challenges and separate symptoms from root problems. This gives the project a clear purpose and direction.
03 · PLAN & INVESTIGATE
Find the pattern.
I assess the current experience and plan the work ahead. This includes market research, competitor analysis, design research and understanding the technical realities surrounding the product.
04 · SHAPE THE DIRECTION
Shape the direction.
I translate research into a focused creative direction defining the content structure, information hierarchy, moodboard, typography, colour palette and core design system.
05 · DESIGN & BUILD
Bring it to life.
I bring the direction to life through product interfaces, websites, prototypes and key interactions. Every design decision is connected to user needs, business goals and the wider system.
06 · REVIEW TOGETHER
Reality gets a vote.
I present the work with clear reasoning, discuss it with the client and gather focused feedback. Collaboration keeps everyone aligned and strengthens the outcome.
07 · REFINE & MOVE FORWARD
Make it useful.
I evaluate the feedback, improve the design and repeat where necessary. The process continues until the experience feels clear, consistent and ready to move forward.
Loading the road…
The road so far
The 8+ years of designing.
Aug 2018 – Jul 2021 & Jul 2012 – Jul 2015
Visual Designer
Vidushi Infotech
- Supported presales: client meetings, RFP/RFQ responses and proposals
- Articulated the value of design services against competitors
- Partnered with sales & marketing on collateral and presentations
Jul 2021 – Oct 2022
Sr. UI/UX Designer
GO MO Group
- Gathered requirements and got client sign-off on final designs
- Created wireframes, sitemaps and on-brand web/mobile designs
- Presented the design process and rationale to each client
Oct 2022 – Present
Sr. UX/UI Designer
Robosoft Technologies
- Lifted client retention to 90% through design system improvements
- Led adoption of a customer-facing design system, improving reusability
- Contributed to WCAG A/AA/AAA accessibility for a major banking client
Scroll the road
CLARITY, IN PRACTICE
Different problems.
Same obsession with clarity.
The problem
Continuity became the real design problem.
An audit moves through very different working contexts: preparing what to check at a desk, capturing findings on site, then reviewing the results. The tools were established, but the workflow was fragmented and connectivity in the field was unreliable.
- 01PrepareCreate questions and preview the checklist.
- 02ConductCapture findings against the checklist.
- 03SaveSave the recorded audit details.
- 04ReviewAccess the report and chart view.
What I did
- Gave each stage a clear purpose. Preparing what to check and recording what was found became distinct steps.
- Designed for the working context. Desktop for preparation and broader review; mobile for capture and saving in the field, with each finding kept connected to its question.
- Reused familiar interaction patterns. Shared typography, forms, labels and navigation across desktop and mobile, as a reference for users, design and development.
The result: a connected checklist-to-report experience across desktop and mobile, supported by reusable interface patterns.
Read the full case study ↗
Opens the full presentation in Google Slides
Kind words
People I've worked with
say it better than I can.
"I had the opportunity to work with Ashish Prasad, and it was a pleasure to have him as part of my team. Ashish is a dedicated and dependable professional who brings a strong sense of ownership and commitment to his work. During the time we worked together, I appreciated his ability to understand requirements, collaborate effectively with the team, and take responsibility for delivering quality work. He is someone who is open to feedback, willing to learn, and consistently strives to improve. Beyond his professional capabilities, Ashish has a positive attitude and works well with colleagues across different teams. His commitment, teamwork, and willingness to take on challenges made him a valuable member of the team. I would be happy to recommend Ashish to any organization looking for a committed, responsible, and talented professional. I am confident that he will continue to grow and make a meaningful contribution wherever he works."
Sreenidhi BSSenior Group Manager, Design at Robosoft Technologies
"Ashish has consistently performed well across the projects he has managed and has built strong, positive relationships with clients. He is a good listener, a dependable team player, and brings a collaborative and solution-oriented approach to his work. Ashish has contributed across various stages of our design process, from understanding client requirements and translating them into meaningful design solutions adapting latest design tools such as Figma AI and Claude - to collaborating with stakeholders and supporting the team through execution. He demonstrates a willingness to learn, takes ownership of his work and remains calm and responsive when working through challenges."
Vikram KalleDesign Leader at Robosoft Technologies, DesignStudio
"Working with Ashish is always fun. He is a talented person with a creative mind. He understands the requirement very carefully. He is methodical, organised and has the ability to grasp new things very quickly. Ashish always comes up with the solutions and creative ideas for the best designs. I recommend and wish to work with him again."
Paul ThombreIT Systems Engineer at INIT UK
"I found him to be very open minded, sincere, hardworking and very social. He is one of those few who has an instinct to do something in life and is blessed with simplicity. I have had the pleasure of knowing Ashish working in the same organization."
Sanju MutumAssistant Manager (Ops) @ CrowdStrike
"I found ashish workaholic and very good in time management. I have always seen his work done in timely manner with highest quality. His knowledge of graphic design is impeccable. I would recommend ashish for his future endeavors and he would make a great addition to any team."
Akhil GuptaChief Executive Officer at Polkacipher
"Ashish is an awesome graphic designer, very creativity plus innovative. His working style is very commendable & a fun person to work with and has unique skills."
Neha BahugunaHead, ISR - Leading Cisco Marketing
"Ashish is creative, smart, and FUN to work with. He is always willing to do whatever it takes to get the job done under tight time constraints. His ability to think outside the box adds tremendous value to the concepts and ideas that are at hand."
Akansha PalDriving Enterprise SaaS Growth Across Global Markets
"Ashish is the smartest and most creative graphic and web designer I have worked with, his innovative thinking and hard work has led many successful projects and satisfied clients. One of the main skill sets he possesses is communication during the process - his constant suggestions has made each and every client happy."
Sandeep MuleyFull Funnel Marketer
"He is one of the best designers I have ever met. Ashish did not let me down a single time. He is a detail oriented and loyal designer who can be trusted. Multi-skilled and strong team player with excellent communication skills. Has natural ability to manage people. When you get to connect with him, you'll discover an amazing person with unique skills!"
Pallavi AmritkarDigital Marketer
"Ashish is a superb graphic designer. Amazing creativity and innovation with perfection is his way to deliver every task assigned to him. He is a dynamic professional and an incredible team player. Working with him is real fun..."
Sayantani BhattacharyaHead of Content, Founding Team @ AI Akshara Labs
"Ashish is a talented designer and great to work with. Not only is he an amazing designer, but he has ingenious web skills with an eye for detail. He is very innovative and always looking for new solutions and fresh ideas that can advance his knowledge to exceed his client's expectations and goals. He's a fun person to work with, and is always helpful and insightful."
Prince JainWeb Marketing Analyst at Red-Coupon
"Working with Ashish was fun. A very creative designer and a human being. He holds sound knowledge on Photoshop. A good team player and a great photographer as well. I recommend him for all my clients. I wish him great success in his work and life. All the best, Ashish!"
Anand SinhaCo-Founder & COO, Building India's Sports Ecosystem
Tools of the trade
